Is it powder? Is it foundation?

March 27, 2025

The OG clean foundation is back, and you may be wondering, Is it powder or is it foundation? The answer is, it's both! The ORIGINAL Loose Powder Foundation SPF 15 gives you timeless, breathable coverage for a skin-loving natural glow. This iconic formula is going viral again, and here’s why beauty lovers everywhere are rediscovering its magic.

@bareminerals We heard the buzz around ORIGINAL Loose Powder Foundation SPF 15 and, not gonna lie, we're so excited to share more about everyone's fav foundation since high school. Executive Director of Education & Artistry @davidbirdwellmua ♬ original sound - bareMinerals

Effortless Natural Beauty

ORIGINAL Loose Powder Foundation is the go-to product for those looking for an effortless, natural look that lets your beauty shine through. It provides buildable coverage that looks like real skin—never cakey or heavy. The powder foundation feels ultra-lightweight, yet delivers any coverage you desire, from sheer-to-full, for an airbrushed looking complexion.

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time.\u003c\/p\u003e\n\u003ch4\u003eWhat it does:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProvides all-day coverage with a naturally luminous finish\u003c\/li\u003e\n\u003cli\u003eMinimises the look of pores and imperfections\u003c\/li\u003e\n\u003cli\u003ePromotes clearer, healthier-looking skin over time\u003c\/li\u003e\n\u003cli\u003eWon’t clog pores, cause breakouts or settle into fine lines\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eConsumer tested:\u003c\/h4\u003e\n\u003cp\u003eBased on a 1-week consumer study of 106 people:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e95% agreed it reduced the appearance of flaws and imperfections\u003c\/li\u003e\n\u003cli\u003e99% agreed it doesn’t dry out their skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBased on a 6-week clinical study of 29 people:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePeople saw a 46% increase in clearer-looking skin\u003c\/li\u003e\n\u003cli\u003ePromotes clearer, healthier-looking skin over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhy you'll love it:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003e#1 Powder Foundation in the UK*\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFormulated without any unnecessary additives, binders, fillers or talc\u003c\/li\u003e\n\u003cli\u003eMineral-based SPF 15 sun protection against UVA and UVB rays\u003c\/li\u003e\n\u003cli\u003eBuildable sheer-to-full coverage\u003c\/li\u003e\n\u003cli\u003eAll-day wear\u003c\/li\u003e\n\u003cli\u003eDermatologist-tested\u003c\/li\u003e\n\u003cli\u003eHypoallergenic\u003c\/li\u003e\n\u003cli\u003eNon-comedogenic\u003c\/li\u003e\n\u003cli\u003eVegan\u003c\/li\u003e\n\u003cli\u003eCruelty-free\u003c\/li\u003e\n\u003cli\u003eClean — talc-free + formulated without parabens, formaldehyde, gluten, synthetic fragrance, PEGs and more\u003c\/li\u003e\n\u003cli\u003eAt bareMinerals, we have restricted over 2,500 ingredients, including the 1,400+ banned in the E.U.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-teams=\"true\"\u003e*Source: Circana (UK) Ltd, Retail Tracking Service, Makeup Foundation by Product, Form: Loose Powder \u0026amp; Pressed Powder Compact, Value Sales, April 2024 – March 2025\u003c\/span\u003e\u003c\/p\u003e"}

ORIGINAL Loose Powder Foundation SPF 15 view 1

ORIGINAL Loose Powder Foundation SPF 15 view 2

Fair Ivory 02

+29 Shades

4.7

Rated 4.7 out of 5 stars

4.7 Stars (2,082 Reviews)

ORIGINAL Loose Powder Foundation SPF 15

Lightweight, skin-improving, buildable sheer-to-full coverage SPF foundation.

Regular price CHF 40.90

The Power of 5 Mineral Ingredients

Unlike traditional foundations packed with fillers and synthetic ingredients, this clean beauty favorite is made with just five mineral ingredients—nothing else. It's a vegan makeup product that’s great for all skin types, including dry skin. Yes, you heard it right, a powder that doesn't dry out the skin. Even better, it won’t clog pores and actually promotes clearer, healthier-looking skin over time.

How to Apply: The Infamous 3-Step Swirl, Tap, Buff Method

Achieving an airbrushed finish has never been easier! Follow this simple three-step application method:

SWIRL the powder into the cap using the Beautiful Finish Foundation Brush.
TAP off any excess product.
BUFF into the skin using circular motions.

This motion transforms the mineral powder into a creamy texture, melting seamlessly into the skin for a natural, luminous finish.

Versatility for Every Look

Whether you're going for a no-makeup makeup look or using it as a base for full-glam beauty, this foundation is your go-to. It provides all-day coverage and adapts effortlessly to your routine.

Skin-Loving Ingredients & Benefits

Titanium Dioxide & Zinc Oxide provide mineral SPF 15 protection against UV rays.
Iron Oxides create the foundation’s natural, breathable, and long-lasting pigments.
This non-Comedogenic formula won’t clog pores, making it ideal for acne-prone and sensitive skin.
This formula is ideal for all skin types, even those with dry skin. Unlike other powders, it won’t dry out your complexion.

Oily Skin? Try the Matte Version!

If you have oily skin, check out our ORIGINAL MATTE Loose Powder Foundation Broad Spectrum SPF 15. It provides the same sun protection and coverage but features Silica and L-Lysine to absorb excess oil for a shine-free finish.

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is:\u003c\/h4\u003e\n\u003cp\u003eMade with 7 clean, vegan ingredients, this lightweight, talc-free matte foundation provides sheer-to-full coverage and promotes clearer, healthier-looking skin over time.\u003c\/p\u003e\n\u003ch4\u003eWhat it does:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProvides all-day coverage with a matte finish\u003c\/li\u003e\n\u003cli\u003eReduces shine and absorbs excess oil\u003c\/li\u003e\n\u003cli\u003eMinimizes the look of pores and imperfections\u003c\/li\u003e\n\u003cli\u003ePromotes clearer, healthier-looking skin over time\u003c\/li\u003e\n\u003cli\u003eWon’t clog pores, cause breakouts or settle into fine lines\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eConsumer tested:\u003c\/h4\u003e\n\u003cp\u003eBased on a 19-day consumer study of 90 people:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e87% saw a reduction in the look of pores\u003c\/li\u003e\n\u003cli\u003e84% agreed it improved the appearance of their skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBased on a 6-week clinical study of 30 people:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eClinically shown to absorb excess oil and reduce shine\u003c\/li\u003e\n\u003cli\u003ePromotes clearer, healthier-looking skin over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eWhy you'll love it:\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003e#1 Powder Foundation brand in the UK*\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eFormulated without any unnecessary additives, binders, fillers or talc\u003c\/li\u003e\n\u003cli\u003eMineral-based SPF 15 sun protection against UVA and UVB rays\u003c\/li\u003e\n\u003cli\u003eBuildable sheer-to-full coverage\u003c\/li\u003e\n\u003cli\u003eAll-day wear\u003c\/li\u003e\n\u003cli\u003eDermatologist-tested\u003c\/li\u003e\n\u003cli\u003eHypoallergenic\u003c\/li\u003e\n\u003cli\u003eNon-comedogenic\u003c\/li\u003e\n\u003cli\u003eNon-acnegenic\u003c\/li\u003e\n\u003cli\u003eVegan\u003c\/li\u003e\n\u003cli\u003eCruelty-free\u003c\/li\u003e\n\u003cli\u003eClean —talc-free + formulated without parabens, formaldehyde, gluten, synthetic fragrance, PEGs and more\u003c\/li\u003e\n\u003cli\u003eAt bareMinerals, we have restricted over 2,500 ingredients, including the 1,400+ banned in the E.U.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003e*Source: Circana (UK) Ltd, Retail Tracking Service, Makeup Foundation by Division, Form: Loose Powder \u0026amp; Pressed Powder Compact, Value Sales, April 2024 – March 2025\u003c\/span\u003e\u003c\/p\u003e"}

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ORIGINAL MATTE Loose Mineral Foundation Broad Spectrum SPF 15 view 2

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+12 Shades

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Rated 4.8 out of 5 stars

4.8 Stars (842 Reviews)

ORIGINAL MATTE Loose Mineral Foundation Broad Spectrum SPF 15

Made with 7 vegan ingredients, provides sheer-to-full matte coverage.

Regular price CHF 40.90

Let your natural beauty shine through and BARE your beauty with us.

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ORIGINAL MATTE Loose Mineral Foundation Broad Spectrum SPF 15

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Is it powder? Is it foundation?

Effortless Natural Beauty

ORIGINAL Loose Powder Foundation SPF 15

The Power of 5 Mineral Ingredients

How to Apply: The Infamous 3-Step Swirl, Tap, Buff Method

Versatility for Every Look

Skin-Loving Ingredients & Benefits

Oily Skin? Try the Matte Version!

ORIGINAL MATTE Loose Mineral Foundation Broad Spectrum SPF 15