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Prime Time Original Foundation Primer
Regular price Mk73,900.00
This clean, mineral powered primer extends makeup wear for 24hrs with a soft-focused, breathable matte finish that smooths and controls shine.*
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What It Is:
This clean, mineral powered primer extends makeup wear for 24hrs with a soft-focused, breathable matte finish that smooths and controls shine.*
What It Does:
The Original Prime Time Primer is back, for real—24hr makeup extension and oil control.* This clean, mattifying formula smooths texture, blurs pores, and nourishes skin with antioxidant-rich vitamins C+E and mineral-rich sea water for a healthier-looking complexion.
Proven Results:
- The 24hr makeup extending and mattifying primer you love is back for real*
- Clean, silky gel formula glides on seamlessly,* to prep skin for makeup
- Mineral powered, breathable **, oil-controlling formula* smooths skin instantly** and overtime***
Clinical Claims*:
- 24hr extended makeup wear & oil control
- 27% smoother skin after 4 weeks of use
- 23% reduction in pores after 4 weeks of use
- 21% improvement in look of bare skin immediately and 15% improvement after 4 weeks of use
- Crease-proof, sweat-proof, humidity-proof, and waterproof
Consumer Claims:
- 100% agree it smooths skin instantly**
- 95% agree it improves the appearance of skin texture overtime***
- 96% agree it soothes and nourishes skin over time***
- 90% agree it helps control shine over time***
- 91% saw immediate pore improvement***
- Consumers agreed it offers comfortable wear, layers well under makeup, and doesn’t pill **
*based on an independent clinical test of 30 panelists
** based on an independent consumer test of 30 panelists
*** based on an independent consumer test of 30 panelists using foundation+ primer
Prime Time Original Foundation Primer
Wear it With
MAKE IT A MINI
All the priming power, packed into a mini size that’s perfect for trialing or traveling.
MAKEUP'S FIRST PREP STEP
This silky gel primer glides over skin, extending makeup wear for 24HRs* and reducing the look of pores by 23% after four weeks*.
The Comeback of a Fan Favorite
Once beloved by beauty lovers everywhere, Prime Time Original Foundation Primer returns better than ever. Revamped with clean beauty standards, this iconic formula glides on effortlessly to prep your skin with a smooth, soft-focus finish. It’s the foundation primer you’ve missed, now back with a purpose to give your complexion that flawless, poreless look you remember. Pair it with our SPF Foundation for the best results.
Packed With Performance Ingredients
Formulated with a powerful blend of mineral-rich sea water and a Vitamin C+E complex, this gel primer does more than just prep. It helps reduce the appearance of pores while enhancing skin health over time. The Linear Silicone Complex creates a breathable layer that replicates the feel and performance of the original making your makeup last longer and look smoother. Complete your routine with our mineral veil setting spray for a much long-lasting matte effect.
The Perfect Start for Any Look
No matter your skin type, Prime Time works with your natural texture to deliver a seamless foundation base. The lightweight, mattifying texture makes it an ideal choice for everything from everyday natural looks to full glam. Clean, effective, and back by popular demand this is the smooth primer your routine has been waiting for. Also try our moisturizers for more hydrating effect.