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ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20

ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20

4.3
Rated 4.3 out of 5 stars
4.3 Stars (9 Reviews)

555.00 kr

Serum foundation improves skin smoothness and protects with SPF 20.
Fair Cool 1
Fair Cool 1
Fair Cool 1
Fair Cool 1
ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
Making a selection within this select dropdown may cause your selected shade to change and in turn, the content (product images associated with the shade) on this page to change. The following select dropdown will show a filtered list of the product's variants based on the selected shade group.
Making a selection within the following swatch category slider may cause your selected shade to change and in turn, the content (product images associated with the shade) on this page to change. The following slider will allow you to filter the product variants by shade group.
Making a selection with these inputs will cause your selected shade to change and in turn, the content (product images associated with the shade) on this page to change.
  • Cool Undertones
  • Neutral Undertones
  • Warm Undertones

FREE OF:

Silicone-free, Fragrance-free, Chemical screen-free, Oil-free, Gluten-free


WHAT IT IS:

SO PURE. SO TRUE. SO YOU. Original Pure Serum Liquid Foundation is infused with 93% skincare ingredients and Mineral SPF 20 for a naturally radiant finish - clinically proven to improve skin smoothness in 7 days.*​

WHAT IT DOES:

Original Pure Serum Liquid Foundation is first-of-its-kind formula infused with 93% PURE SKINCARE ingredients - giving a true-to-skin radiant finish with medium coverage.

Plumping HYALURONIC ACIDS + hydrating GLYCERIN + skin nourishing WHITE WATER LILY flower for SMOOTHER SKIN IN 7 days*.


WHY YOU'LL LOVE IT:

Weightless on the skin, with no white cast, it contains NON-NANO TITANIUM DIOXIDE active to protect skin from damaging UVA, UVB, free-radicals + infrared sunlight with broad-spectrum SPF 20.
  • Ideal for all skin types – even the most sensitive.
  • Non-comedogenic
  • Vegan
  • Available in 30 inclusive shades.

CONSUMER TESTED:

  • Clinically proven to improve skin smoothness in 7 days*
  • Improves skins tone and minimizes pores over time
  • Delivers all-day feather-light, naturally radiant finish
  • Protects against UVA/UVB rays with broad spectrum mineral SPF 20

    *Based on a clinical test by an independent lab

ORIGINAL Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
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Reviews & Questions

4.3
Rated 4.3 out of 5 stars
Based on 9 reviews
Total 5 star reviews: 6 Total 4 star reviews: 2 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 1
89%would recommend this product
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9 reviews
  • LW
    LINDA W.
    Verified Buyer
    I recommend this product
    Skin Type Normal
    Skin Tone Light Medium
    Best To Use For Blends Well, Medium Coverage, Luminous Finish, Long Wearing, Quick Application
    Age Over 60
    Rated 5 out of 5 stars
    3 months ago
    Gorgeous Foundation.

    Gorgeous foundation. Beautiful luminous finish. Really moisturising and comfortable. I will buy again.

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  • JS
    Jennifer S.
    Verified Buyer
    I recommend this product
    Skin Type Normal
    Skin Tone Light Medium
    Best To Use For Blends Well
    Age Over 60
    Rated 5 out of 5 stars
    3 months ago
    Foundation

    Covers really well

    Was this helpful?
  • R
    rosemary
    I recommend this product
    Rated 4 out of 5 stars
    3 months ago
    4 Stars

    So pleased with the coverage of this product it makes my skin look lovely without looking heavy or unnatural. Make sure you shake very, very well before first use as mine had separated and just a fluid came out with 1st pump. Would recommend.

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  • SC
    Sarah C.
    Verified Buyer
    I recommend this product
    Skin Type Combination
    Skin Tone Light
    Best To Use For Blends Well, Medium Coverage, Natural Finish
    Age 41-50
    Rated 4 out of 5 stars
    3 months ago
    Thinner than expected but still nice finish

    This is definitely more of a serum with colour rather than a foundation with serum in it (which is what I was expecting) - once I got used to the texture I like it. You only need one pump and it takes a bit of blending in but then it gives a nice natural finish. The colour match with another brand I use was also accurate (using the ‘Find my shade’ feature)

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  • SB
    Shirley B.
    Verified Buyer
    I recommend this product
    Skin Type Normal
    Skin Tone Light Medium
    Best To Use For Blends Well, Natural Finish, Quick Application, Long Wearing
    Age Over 60
    Rated 5 out of 5 stars
    4 months ago
    Natural look

    I like this product it’s light in texture easy to apply and looks quite natural.

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