It's the ultimate showdown: Hailey vs. Hailey

Hailey is wearing shades Grace (left) and Wisdom (right).
Hailey is wearing shades Grace (left) and Wisdom (right).

FOR THE MINIMALIST AND
MAXIMALIST IN ALL OF US

NEW MINERALIST

Hydra-Smoothing Lipstick

SHOP NOW

25 full-coverage satin shades

Inspired by the healing powers of natural minerals, crystals and gemstones

    Shade: Balance

    £20.00

    JUST 19 CLEAN INGREDIENTS

    The first clean, mineral-infused vegan lipstick with minimal ingredients,
    proven to deliver 2X hydration* and 2X richer color.**

    Hailey is wearing shade Joy

    Olive Oil Extract

    Intensifies color payoff and coverage for maximum impact in one swipe

    Cold-Pressed Sea Buckthorn Fruit Oil

    Botanical oil packed with minerals, vitamins and omegas to provide nourishing hydration to the lips

    Hailey is wearing shade Wisdom

    LESS INGREDIENTS.
    MORE RESULTS.

    2x

    Hydration* and richer color**

    40%

    Less ingredients than top-selling lipsticks***

    91%

    Agree this lipstick makes their lips feel smoother*

    1week

    Proven to significantly reduce visible lip lines, texture and dryness in just 1 week, even when removed*

    Hailey is wearing shade Memory

    *Based on 1-week clinical & consumer studies with 32 women
    **Based on an instrumental study vs. similar lipsticks without Olive Oil
    ***Based on average number of base ingredients for NPD U.S. top 20 lipsticks (12 months ending September 2019)

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