Details

Item# UKMasterGNEyePrimer

Gen Nude Eyeshadow + Primer

Neutral eyeshadow with primer

Gen Nude Eyeshadow + Primer (wn) UK86019
19.0

£19.00

This creamy, multi-tasking formula can be worn alone as eyeshadow, or as eye primer to extend eye makeup wear. Read more

Size: 0.12 fl. oz.

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Additional Information

What it is:

Part of the GEN NUDE® family of good-for-skin nudes for all skin tones, this crease-free, long lasting Eyeshadow + Primer can be worn alone as natural-looking eye makeup or used as a primer to create a smooth base for eyeshadow application. Choose between specially designed neutralizing shades to correct imperfections and discoloration, or brightening shades that address the look of dull skin. The cream-to-powder formula is easy to apply and blend and the matte finish with subtle shimmer mimics the look of skin. This mineral-rich formula is truly skincare and makeup in one: it hydrates and smooths the delicate eye area with mango seed butter, while green tea and camellia leaf extracts contain powerful antioxidants. Neutralizing shades: Exposed, Undressed, Low Key, Base-ic Brightening shades: Bright AF (And Flawless), Lit, Turned Up, Woke

Why you’ll love it:

*Cream-to-powder format is easy to apply with the included paddle applicator. *Specially designed formulas neutralise discolouration or brighten dull skin. Shades can also be layered together to achieve both benefits. *All-in-one formula can be worn alone as a long lasting eyeshadow, or as a primer under other eyeshadows for lasting wear and more intense colours. *Mango seed butter helps to soften and smooth the appearance of skin. *Green tea extract contains antioxidants that help to protect against free radical damage. *Camellia leaf extract is known for its smoothing and calming benefits. *Contains mineral and antioxidant ingredients. *Ophthalmologist-tested. Safe to use around the eye area. *Paraben-free, sulfate-free, fragrance-free and talc-free. *None of our products are tested on animals.

Our team suggests:

For use as an eyeshadow or eye primer: Select a neutralising or brightening shade - or both, as this formula layers well. Smooth onto the eyelid using the included paddle applicator. Blend with your fingertips or an eye makeup brush. GEN NUDE® Eyeshadow + Primer can be worn alone, or layer on the eyeshadow colours of your choice.

What’s inside:

Isododecane, Disteardimonium Hectorite, Polymethylsilsesquioxane, Caprylic/Capric Triglyceride, Propylene Carbonate, Silica, Dipalmitoyl Hydroxyproline, Trimethylsiloxysilicate, Mangifera Indica (Mango) Seed Butter, Carthamus Tinctorius (Safflower) Seed Oil, Camellia Oleifera Leaf Extract, Tocopheryl Acetate, Diacetyl Boldine, Calcium Sodium Borosilicate, Acrylates Copolymer, Calcium Aluminum Borosilicate, Tin Oxide, Phenoxyethanol. May Contain (+/-): Mica, Titanium Dioxide (Ci 77891), Carmine (Ci 75470), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Bismuth Oxychloride (Ci77163), Ferric Ferrocyanide (Ci 77510).

HOW TO

4 Easy, Essential Concealer Techniques

Before
After

Conceal Dark Circles

1. Using the shade designed for your skin tone, glide BAREPRO® Concealer under the eyes, starting from the inner corner and moving outward.

2. Gently blend in using ring finger and finish by blending with a small, diffusing brush such as the Shade & Diffuse Eye Brush.

Before
After

Conceal Blemishes, Uneven Skin Tone or Uneven Skin Texture

1. Using the shade designed for your skin tone, apply concealer directly from tube.

2. Pat in gently with ring finger.

3. For fuller coverage, blend out with a small, flat brush such as the Max Coverage Concealer Brush.

4. To diffuse coverage, blend with a dual-fiber brush such as the Shade & Diffuse Eye Brush.

5. For best results, finish with a dusting of Mineral Veil® powder using the soft, fluffy Supreme Finisher Brush.

Before
After

Brighten Dull or Sallow Skin

1. Using the shade designed for your skin tone, or one shade lighter, focus on the center planes of the face to accentuate and add brightness. Applying to the forehead, cheeks, bridge of nose and chin will help to counteract dullness.

2. Blend in using a dense brush, such as the Luxe Performance Brush. For extra precision around the nose, you can also use the Shade & Diffuse Eye Brush.

3. For best results, finish with a dusting of Mineral Veil® powder using the soft, fluffy Supreme Finisher Brush.

Before & After
Application

Contour and Highlight

1. Select two shades of concealer, one that is 2-3 intensities deeper and one that is 2-3 intensities lighter than your skin tone, depending on your desired level of contrast.

2. Apply the deeper shade in the hollow of the cheeks to sculpt and define cheekbones and along the sides of the forehead near the hairline to visually shorten the forehead.

3. Using light pressure, use the Shade & Diffuse Eye Brush to apply along sides of nose for a slimming effect.

4. Using the lighter shade, apply directly above contour shade on cheeks, down the bridge of nose, center of forehead and chin to bring light to the center of the face.

5. Buff in the lighter highlight areas first with long back and forth strokes , then blend in the deeper contour areas.

6. Use a smaller brush to blend nose contour, such as the Shade & Diffuse Eye Brush.

Before
After

Conceal Dark Circles

1. Using the shade designed for your skin tone, glide BAREPRO® Concealer under the eyes, starting from the inner corner and moving outward.

2. Gently blend in using ring finger and finish by blending with a small, diffusing brush such as the Shade & Diffuse Eye Brush.

Before
After

Brighten Dull or Sallow Skin

1. Using the shade designed for your skin tone, or one shade lighter, focus on the center planes of the face to accentuate and add brightness. Applying to the forehead, cheeks, bridge of nose and chin will help to counteract dullness.

2. Blend in using a dense brush, such as the Luxe Performance Brush. For extra precision around the nose, you can also use the Shade & Diffuse Eye Brush.

3. For best results, finish with a dusting of Mineral Veil® powder using the soft, fluffy Supreme Finisher Brush.

Before
After

Conceal Blemishes, Uneven Skin Tone or Uneven Skin Texture

1. Using the shade designed for your skin tone, apply concealer directly from tube.

2. Pat in gently with ring finger.

3. For fuller coverage, blend out with a small, flat brush such as the Max Coverage Concealer Brush.

4. To diffuse coverage, blend with a dual-fiber brush such as the Shade & Diffuse Eye Brush.

5. For best results, finish with a dusting of Mineral Veil® powder using the soft, fluffy Supreme Finisher Brush.

Before & After
Application

Contour and Highlight

1. Select two shades of concealer, one that is 2-3 intensities deeper and one that is 2-3 intensities lighter than your skin tone, depending on your desired level of contrast.

2. Apply the deeper shade in the hollow of the cheeks to sculpt and define cheekbones and along the sides of the forehead near the hairline to visually shorten the forehead.

3. Using light pressure, use the Shade & Diffuse Eye Brush to apply along sides of nose for a slimming effect.

4. Using the lighter shade, apply directly above contour shade on cheeks, down the bridge of nose, center of forehead and chin to bring light to the center of the face.

5. Buff in the lighter highlight areas first with long back and forth strokes , then blend in the deeper contour areas.

6. Use a smaller brush to blend nose contour, such as the Shade & Diffuse Eye Brush.

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