CREATORS OF CLEAN BEAUTY
We started the clean beauty revolution when we launched our best-selling mineral foundation in 1995, and since then we’ve continued to create clean, cruelty-free makeup and skincare products that never compromise on performance. Our good-for-skin formulas are free of harsh chemicals and unnecessary additives, and full of botanical extracts and natural minerals that help improve skin’s appearance.
The Original Mineral Makeup Brand
5 mineral ingredients. Millions of fans. 1 game-changing foundation. Launched in 1995, bareMinerals ORIGINAL Loose Mineral Foundation revolutionized the beauty industry with its clean, good-for-skin formula. Today, one jar is sold globally every 18 seconds* and this iconic product has been named the #1 Prestige Loose Powder Foundation in the U.S. and U.K. time and time again. Clinically shown to not clog pores or cause breakouts, it’s truly MAKEUP SO PURE AND CLEAN YOU CAN SLEEP IN IT.
*Weekly Total Business Product U.S. 2019 Unit Sales YTD 2019. International Category Recap Unit Sales YTD 2019.
Good Goes Beyond
We believe every little choice has the power to make a big difference — for ourselves, our communities and the world around us. As creators of clean, cruelty-free products, we support initiatives that create a chain of good — empowering people to look good, feel good and do good for others. We want to help everyone feel THE POWER OF GOOD.
bareMinerals is 100% cruelty-free and we will never waver when it comes to this position.
Our Clean Beauty Formulas
Our clinically-tested skincare formulas are full of skin-loving minerals and nourishing botanicals, and free of unnecessary additives. Proven to perform, bareMinerals skincare allows you to create the perfect regimen for every skin type and concern. Our collection of 100% vegan cleansers, moisturisers and treatments gives you glowing, healthy-looking skin, instantly and over time.
Our clinically-tested complexion products help improve the look of skin, immediately and over time. Featuring skincare benefits and infused with minerals and naturally-derived extracts, all of our skin-improving foundations are proven to perform. We have a coverage level and finish for everyone — from sheer to full and matte to naturally luminous — in a wide, expertly calibrated range of true-to-you shades for every skin tone.
Our colour formulas — which are infused with good-for-skin ingredients for added skincare benefits — are inspired by the world around us. We look to nature's endless spectrum of hues and textures, from iridescent quartz to juicy berry to petal-soft pink, for colour inspiration. We invite you to play and create with clean, colour-true shades that combine natural minerals and botanicals for exceptional wear. Our ophthalmologist-tested eye products are safe for contact lens wearers.
we are 100%
clean without compromising