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Extends makeup wear, provides protection from UV rays and blue light.

Perfectly angled for applying blushes and bronzers onto face contours.

A tapered vegan brush, designed for natural-looking loose powder application.

Maximum Coverage Concealer Brush provides perfectly invisible coverage.

Vegan, synthetic, dual-ended brush for creating dramatic definition.

Two-way taper this makeup brush makes bronzing and contouring a breeze.

Whisker-tipped brush with two types of synthetic fibers.

Vegan, synthetic, dual-ended brush for easy blending.

Lift now, stronger later.

Mineral mascara for volumized, nourished lashes—no clumps, no drama

Hypoallergenic synthetic makeup brush mimics fingertip application.

Ideal for applying finishing powders, highlighters and bronzers.

Brightens, smooths, and de-puffs while strengthening the eye area to combat signs of aging.

Micro-tip brow pencil that creates ultra-precise hair strokes.

Serum foundation improves skin smoothness and protects with SPF 20.

Silicone-free eyeshadow primer that extends eyeshadow wear for 24 hours

Mineral-powered concealer that provides all day hydration while brightening under eyes.

A vegan, synthetic makeup brush for effortless foundation application.

A volumizing mascara made with Orange Peel Fibers for instant maxed out volume. Infused with fortifying ingredients for visibly thicker lashes over time.

This clean, mineral powered primer extends makeup wear for 24hrs with a soft-focused, breathable matte finish that smooths and controls shine.*

SPF that earns every step it replaces.

A lightweight, non-greasy* gel cream that boosts skin’s hydration and barrier strength*.

Brightens, hydrates and protects with Mineral SPF 30.

Mineral-powered liquid-to-cream eyeshadow.

12-hour talc-free powder that sets makeup, controls shine, and blurs pores.

Brow gel that tints, shapes and defines, promoting visibly fuller brows over time.

Velvety matte liquid lipstick provides long-lasting, transfer-resistant wear.

This clean, mineral powered primer extends makeup wear for 24hrs with a soft-focused, breathable matte finish that smooths and controls shine.*

Full size duo of our fan favorite Gen Nude Blonzer in Kiss of Mauve and Gen Nude Highlighting Blush in Pink Glow.

The smoothing Ageless 10% Phyto ProCollagen Firming Sleeping Mask is made with 10% vegan collagen, instantly reduces the appearance of fine lines and boosts natural collagen.

Get a luminous, sun-kissed glow all year round.

A holiday duo with mini PRIME TIME® Primer + full-size MINERAL VEIL® 24HR Setting Spray for all-day, shine-free wear.

A limited-edition holiday duo with GEN NUDE® BLONZER® + Cheek & Lip Stick for effortless, clean glow.

A nourishing Lip Oil + Gloss-Balm duo for effortless, non-sticky shine.