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EFFORTLESS EYES,
EVERY TIME
From mascara to liquid shadow, mineral-
powered eye makeup that pairs and builds
with ease. Clean, cruelty-free, and made to stay.
Product Collection
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GEN NUDE® Liquid Mineral Eyeshadow
Mineral-powered liquid-to-cream eyeshadow.
Regular price Br4,591.00
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COMPLEXION RESCUE® 3-in-1 Eye Brightener Mineral SPF 30
Brightens, hydrates and protects with Mineral SPF 30.
Regular price Br5,866.00
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MINERALIST® Micro-Defining Eyebrow Pencil
Micro-tip brow pencil that creates ultra-precise hair strokes.
Regular price Br4,975.00
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MINERALIST® Lasting Eyeliner
For people who are tired of their eyeliner having commitment issues. Stays put. Period.
Regular price Br5,740.00
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STRENGTH & LENGTH® Serum-Infused Mascara
Lift now, stronger later.
Regular price Br6,376.00
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LASHTOPIA® Mega Volume Mineral-Based Mascara
Mineral mascara for volumized, nourished lashes—no clumps, no drama
Regular price Br6,376.00
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Loose Mineral Eye Color
Mineral eyeshadow that blends like butter and builds on your terms
Regular price Br4,846.00
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STRENGTH & LENGTH® Eyebrow Gel
Brow gel that tints, shapes and defines, promoting visibly fuller brows over time.
Regular price Br4,975.00
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MINERALIST® Burnished Eyeshadow Palette
6 richly pigmented, ultra-blendable warm amber and charcoal shades.
Regular price Br7,906.00
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MAXIMIST® Phyto-Fiber Volumizing Mascara
Infused with fortifying ingredients for visibly thicker lashes over time.
Regular price Br6,376.00
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PRIME TIME® Eyeshadow Extender
Silicone-free eyeshadow primer that extends eyeshadow wear for 24 hours
Regular price Br4,846.00
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MINERALIST® Rosewood Eyeshadow Palette
6 richly pigmented, ultra-blendable fresh-picked rose and pink shades.
Regular price Br7,906.00
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MINERALIST® Warmth Eye Palette
6 richly pigmented, ultra-blendable bronzed shades in a range of finishes.
Regular price Br7,906.00
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Mini MAXIMIST® Phyto-Fiber Volumizing Mascara
A volumizing mascara made with Orange Peel Fibers for instant maxed out volume. Infused with fortifying ingredients for visibly thicker lashes over time.
Regular price Br3,826.00
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MINERALIST® Heathered Eyeshadow Palette
6 richly pigmented, ultra-blendable heathered purple shades.
Regular price Br7,906.00
Discover More About Eye Makeup
Looking for New Eye Makeup Products?
From talc-free eyeshadow palettes and primers to liquid eyeliner and mascara, we have all the clean eye makeup products you need. Update your cosmetic bag with good-for-you eye makeup that’s perfect for everyday wear or full-glam events. Discover all your favorites at bareMinerals today.
Why You Need An Eyeshadow Primer
If you want to get the most out of your eye makeup look, you need an eyeshadow primer. Ours extends your makeup’s wear for 24 hours, boosts eyeshadow vibrancy, and visibly smooths any imperfections you may have on your eyelids. It’s the best way to ensure you’re getting true colour payoff, and honestly, who wouldn’t want that?
Finish Your Look With An Eye Highlighter
There’s something so glam about dabbing a shimmery eyeshadow topper, or eye highlighter, on the center of your lid once you’ve applied your normal eyeshadow. It adds dimension and colour in a fun, unexpected way. And our loose mineral eye color is the perfect eye highlighter. Try shades Nude Beach or Queen Phyllis for an effortlessly chic eye makeup look.