EFFORTLESS EYES,
EVERY TIME

From mascara to liquid shadow, mineral-
powered eye makeup that pairs and builds
with ease. Clean, cruelty-free, and made to stay.

Product Collection

4.6
Rated 4.6 out of 5 stars
4.6 Stars (152 Reviews)

GEN NUDE® Liquid Mineral Eyeshadow

Mineral-powered liquid-to-cream eyeshadow.

Regular price  £18.00

2.0
Rated 2.0 out of 5 stars
2.0 Stars (1 Review)

COMPLEXION RESCUE® 3-in-1 Eye Brightener Mineral SPF 30

Brightens, hydrates and protects with Mineral SPF 30.

Regular price  £23.00

4.4
Rated 4.4 out of 5 stars
4.4 Stars (597 Reviews)

MINERALIST® Lasting Eyeliner

For people who are tired of their eyeliner having commitment issues. Stays put. Period.

Regular price  £23.00

4.3
Rated 4.3 out of 5 stars
4.3 Stars (136 Reviews)

MINERALIST® Micro-Defining Eyebrow Pencil

Micro-tip brow pencil that creates ultra-precise hair strokes.

Regular price  £20.00

4.6
Rated 4.6 out of 5 stars
4.6 Stars (1,018 Reviews)

STRENGTH & LENGTH® Serum-Infused Mascara

Lift now, stronger later.

Regular price  £25.00

4.7
Rated 4.7 out of 5 stars
4.7 Stars (877 Reviews)

Loose Mineral Eye Color

Mineral eyeshadow that blends like butter and builds on your terms

Regular price  £19.00

4.6
Rated 4.6 out of 5 stars
4.6 Stars (443 Reviews)

LASHTOPIA® Mega Volume Mineral-Based Mascara

Mineral mascara for volumized, nourished lashes—no clumps, no drama

Regular price  £25.00

4.2
Rated 4.2 out of 5 stars
4.2 Stars (261 Reviews)

MAXIMIST® Phyto-Fiber Volumizing Mascara

Infused with fortifying ingredients for visibly thicker lashes over time.

Regular price  £25.00

3.7
Rated 3.7 out of 5 stars
3.7 Stars (275 Reviews)

PRIME TIME® Eyeshadow Extender

Silicone-free eyeshadow primer that extends eyeshadow wear for 24 hours

Regular price  £19.00

3.7
Rated 3.7 out of 5 stars
3.7 Stars (101 Reviews)

Mini MAXIMIST® Phyto-Fiber Volumizing Mascara

A volumizing mascara made with Orange Peel Fibers for instant maxed out volume. Infused with fortifying ingredients for visibly thicker lashes over time.

Regular price  £15.00

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