Face Primer
Face Primer

Face Primer

Find your perfect clean beauty primer formulated for oily, dry, or sensitive skin to smooth, hydrate, and protect. Mineral primer for whatever your skin is doing today.
Smooth it out, hydrate it, protect it.
One step. Real results.

Superprime Your Skin

Extend the wear of your makeup with primers designed for every skin type and texture.

Prime Time Original Foundation Primer

Regular price  £30.00

This clean, mineral powered primer extends makeup wear for 24hrs with a soft-focused, breathable matte finish that smooths and controls shine.*

Finish

Matte

Coverage

Sheer

PRIME TIME® Hydrate & Glow Primer

Regular price  £32.00

This lightweight, creamy primer prevents aging and provides mineral-based SPF protection.

Finish

Luminous, Radiant

Coverage

Sheer

PRIME TIME® Redness Reducing Primer

Regular price  £32.00

This gel-lotion primer reduces visible redness with sheer green mineral pigments and helps calm skin.

PRIME TIME® Daily Protecting Primer Mineral SPF 30

Regular price  £32.00

This serum-primer plumps skin, boosts glow and evens tone with mineral pigments for a soft-radiant finish.

Finish

Natural

Coverage

Sheer

spf

30

Product Collection

4.6
Rated 4.6 out of 5 stars
4.6 Stars (25 Reviews)

Complexion Heroes Prime & Set Duo

Prep for the holidays with a 2-piece set of primer and setting powder.

Regular price  £24.00

4.4
Rated 4.4 out of 5 stars
4.4 Stars (402 Reviews)

Prime Time Original Foundation Primer

This clean, mineral powered primer extends makeup wear for 24hrs with a soft-focused, breathable matte finish that smooths and controls shine.*

Regular price  £30.00

4.5
Rated 4.5 out of 5 stars
4.5 Stars (183 Reviews)

Mini Prime Time Original Foundation Primer

This clean, mineral powered primer extends makeup wear for 24hrs with a soft-focused, breathable matte finish that smooths and controls shine.*

Regular price  £19.00

4.4
Rated 4.4 out of 5 stars
4.4 Stars (60 Reviews)

Warm Wishes Trio

A holiday trio with Lip Gloss-Balm, mini Setting Powder, and mini All-Over Face Color for effortless clean glow.

Regular price  £24.00

4.6
Rated 4.6 out of 5 stars
4.6 Stars (300 Reviews)

PRIME TIME® Hydrate & Glow Primer

Plumps skin's hydration and extends makeup wear up to 24 hours.

Regular price  £32.00

3.7
Rated 3.7 out of 5 stars
3.7 Stars (275 Reviews)

PRIME TIME® Eyeshadow Extender

Silicone-free eyeshadow primer that extends eyeshadow wear for 24 hours

Regular price  £19.00

3.7
Rated 3.7 out of 5 stars
3.7 Stars (273 Reviews)

PRIME TIME® Daily Protecting Primer Mineral SPF 30

Extends makeup wear, provides protection from UV rays and blue light.

Regular price  £32.00

4.1
Rated 4.1 out of 5 stars
4.1 Stars (196 Reviews)

PRIME TIME® Redness Reducing Primer

Reduces the appearance of redness and blemishes and extends makeup wear.

Regular price  £32.00

NEW PRIME TIME® ORIGINAL FOUNDATION PRIMER

REAL SMOOTH. FILTER FINISH.

Mattifies, blurs**, preps skin for makeup*—all with a silky feel that glides on without pilling**.

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