OUR PURPOSE

THE POWER OF GOOD

At bareMinerals, our mission goes beyond makeup. We’re here to help people feel good about themselves and their impact in the world. That’s why we create clean, conscious beauty that’s good to your skin, good for the community and good to the planet.

Look Good

What sets our clean skincare and makeup apart is that it’s tested, proven to perform and actually improves your skin. We’re also 100% cruelty-free — always have been, always will be.

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Today

  •  —  We have restricted over 2,500 ingredients, including the 1,400+ banned in the E.U.
  •  —  71% of our formulas are vegan, including every new product since 2020
  •  —  Committed to working with partners that source ingredients ethically

Our Goal

  •  —  By the end of 2021, all products we produce will be vegan
  •  —  Be an industry leader in clean formulations, continually pushing our own standards forward to create products that are safe, responsible, and proven to improve for your skin

Feel Good

We’re passionate about helping people feel good. We inspire confidence by creating products you can trust — there’s no need to compromise on performance or ingredients — and by sharing skincare, makeup and artistry that are truly approachable. Everyone is welcome in our global barebeauties community; it’s an inclusive space for people to share looks, make connections and start conversations.

Do Good for People

Giving back is at the heart of our brand. In April 2019, we started The Power of Good Fund by bareMinerals to support women’s empowerment. Our focus is education, as girls who receive equal access to education go on to earn higher incomes, have a voice in making decisions that affect them, and are more likely to lead healthier lives.

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Today

  •  — 1% of your purchase will help change the lives of women*
  •  —  Our philanthropic partner is Girls Who Code
  •  — $1.35 million raised in the U.S. to date

Our Goal

  •  — Expand our fund around the globe

Do Good for the Planet

Packaging

Today

  •  —  Working to minimize our use of plastic and virgin materials
  •  —  Transitioned our cartons to use FSC-certified paper from responsibly managed forests
  •  — Introduced makeup bags made from recycled plastic bottles

Our Goal

  •  —  100% of products will have packaging that includes recycled and/or recyclable materials by 2026

Store Design

Today

  •  —  Prevented 9,000 pounds of plastic from going to landfills so far, by integrating repurposed materials in our product displays

Our Goal

  •  —  50% of displays to be made from post-consumer recycled materials by 2026
  •  —  Create flagships that are LEED certified, the industry standard for green buildings

Recycling

Today

  •  —  Give Back, Get Back Recycling Program ensures beauty empties that would normally go to landfill can be recycled or repurposed
  •  —  Prevented 52,000 pounds of plastic and material waste kept from landfills in the U.S. as of October 2020
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Our Goal

  •  —  Make our recycling program more accessible, beginning with the U.K. in 2021
  •  —  Triple the amount of material that we take back to be recycled or repurposed by 2026

Shipping

Today

  •  —  Reducing the amount of shipping material per product and making better material choices

Our Goal

  •  —  Introduce a recyclable alternative bubble mailer, in order to further reduce our carbon footprint
  •  —  Dramatically reduce greenhouse gas emissions related to our eCommerce shipping by 2026

Our Purpose