Skip gallery

This is a product gallery carousel with rotating slides. Use Next and Previous buttons to navigate.

New

PRIME TIME® Hydrate & Glow Primer

4.5
Rated 4.5 out of 5 stars
4.5 Stars (211 Reviews)

Regular price  £32.00 £25.60

Plumps skin's hydration and extends makeup wear up to 24 hours.

This is a product gallery carousel with rotating slides. Use Next and Previous buttons to navigate.

Free of:

Cruelty-free, Vegan, Paraben-free, Formaldehyde-free, Sulfate-free, Synthetic fragrance-free, Petrolatum-free, Phthalate-free, Propylene glycol-free, Gluten-free

What it is:

This ultra-light, serum primer plumps skin's hydration, boosts glow, and evens skin tone with mineral pigments for a soft-radiant finish.

What it does:

  • Preps skin for makeup
  • Improves the look of bare skin
  • Extends makeup wear up to 24 hours*
  • Plumps and adds hydration to skin*
  • Boosts skin’s glow and evens tone with mineral pigments*
  • Provides a soft-radiant finish*

Why you'll love it:

  • Dermatologist-tested
  • Clean —formulated without gluten, PEGs, parabens, formaldehyde, SLS, synthetic fragrance, tree nuts and more
  • Naturally-derived humectant smooths and plumps skin
  • Instantly brightens skin and imparts a healthy glow that flatters all skin tones
  • Instantly boosts skin’s hydration levels by 42%*
  • Plumps skin’s hydration levels overtime*

PRIME TIME® Hydrate & Glow Primer

Reviews & Questions

4.5
Rated 4.5 out of 5 stars
Based on 211 reviews
Total 5 star reviews: 158 Total 4 star reviews: 25 Total 3 star reviews: 13 Total 2 star reviews: 5 Total 1 star reviews: 10
87%would recommend this product
211 reviews
  • MC
    Melissa C.
    Verified Buyer
    I recommend this product
    Skin Type Normal
    Skin Tone Light Medium
    Best To Use For All Day Wear, Medium Coverage, Shine Finish
    Age 41-50
    Rated 4 out of 5 stars
    2 months ago
    HYDRATE & GLOW!

    It adds a pretty dewy glow under makeup and helps it last longer throughout the day.

  • GK
    Gretchen K.
    Verified Buyer
    I recommend this product
    Skin Type Dry
    Skin Tone Light Medium
    Best To Use For Blends Well, Natural Finish, On-The-Go
    Age over 60
    Rated 5 out of 5 stars
    6 days ago
    Love the glow!

    It’s awesome even by itself! I had a sample and put just the primer on to see how it felt and how well it hydrated. I loved the feel! Later that day I was on a Zoom meeting and afterward my friend texted me and asked what’s up, you were really glowing at the meeting !! Of course I ordered it and have been using it ever since alone and as a primer!

  • LW
    Lesley W.
    Verified Buyer
    I recommend this product
    Skin Type Dry
    Skin Tone Fair
    Best To Use For Luminous Finish
    Age 51-60
    Rated 5 out of 5 stars
    6 days ago
    Nice primer!

    I never quite get it right with primer, and this was my last ditch attempt to find one. It's nice and I will probably repurchase.

  • AL
    Ann L.
    Verified Buyer
    I recommend this product
    Skin Type Dry
    Skin Tone Light Medium
    Best To Use For Blends Well, All Day Wear, Quick Application
    Age over 60
    Rated 5 out of 5 stars
    2 weeks ago
    Love this product

    Nice hydration and prep for foundation

  • DH
    Dolores H.
    Verified Buyer
    Skin Type Normal
    Skin Tone Fair
    Best To Use For Quick Application
    Age 51-60
    Rated 3 out of 5 stars
    3 weeks ago
    Primer

    Ok. Caused a few pimples. Didn’t expect that from this brand that I’ve been using for 15yrs

Reviews LoadedReviews Added