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PRIME TIME® Hydrate & Glow Primer

4.5
Rated 4.5 out of 5 stars
4.5 Stars (194 Reviews)

Regular price  £32.00

Plumps skin's hydration and extends makeup wear up to 24 hours.

Free of:

Cruelty-free, Vegan, Paraben-free, Formaldehyde-free, Sulfate-free, Synthetic fragrance-free, Petrolatum-free, Phthalate-free, Propylene glycol-free, Gluten-free

What it is:

This ultra-light, serum primer plumps skin's hydration, boosts glow, and evens skin tone with mineral pigments for a soft-radiant finish.

What it does:

  • Preps skin for makeup
  • Improves the look of bare skin
  • Extends makeup wear up to 24 hours*
  • Plumps and adds hydration to skin*
  • Boosts skin’s glow and evens tone with mineral pigments*
  • Provides a soft-radiant finish*

Why you'll love it:

  • Dermatologist-tested
  • Clean —formulated without gluten, PEGs, parabens, formaldehyde, SLS, synthetic fragrance, tree nuts and more
  • Naturally-derived humectant smooths and plumps skin
  • Instantly brightens skin and imparts a healthy glow that flatters all skin tones
  • Instantly boosts skin’s hydration levels by 42%*
  • Plumps skin’s hydration levels overtime*

Reviews & Questions

4.5
Rated 4.5 out of 5 stars
Based on 194 reviews
Total 5 star reviews: 144 Total 4 star reviews: 25 Total 3 star reviews: 12 Total 2 star reviews: 4 Total 1 star reviews: 9
87%would recommend this product
194 reviews
  • JP
    Jessica P.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3 months ago
    Great primer for wintertime

    I use this primer under my makeup for a little extra hydration during the colder months.

  • AB
    Ashley B.
    Verified Buyer
    I recommend this product
    Rated 4 out of 5 stars
    2 days ago
    Adds some shimmer

    I like this product, but it is not as hydrating as I would have liked.

  • LE
    Laurie E.
    Verified Buyer
    I recommend this product
    Skin Type Normal
    Skin Tone Light
    Best To Use For Natural Finish, All Day Wear, Quick Application
    Age 51-60
    Rated 4 out of 5 stars
    3 days ago
    Feels great.

    Like the way it feels on my skin

  • CC
    Claire Coakley P.
    Verified Buyer
    I recommend this product
    Skin Type Dry
    Skin Tone Fair
    Best To Use For Sheer Coverage, Natural Finish
    Age over 60
    Rated 4 out of 5 stars
    1 week ago
    Like what it does for my complesion

    I love how light it is and how easy it goes on. It doesn't give much coverage, but it gives the glow I want. The tube is awfully small, I wish it was bigger. I will go through it in no time.

  • ML
    Meredith L.
    Verified Buyer
    Skin Type Dry
    Skin Tone Fair
    Best To Use For Shine Finish, Quick Application
    Age 31-40
    Rated 3 out of 5 stars
    1 week ago
    Just ok

    This primer didn’t look smooth under my makeup. Even after moisturizing first. Texture is smooth to apply and the “glow” glitter is cute for a special event.

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