When Gloss Meets Balm: The Lip Hybrid You Need This Spring

April 05, 2024

Have you ever gotten your hair caught in your lip gloss? It's a pretty unpleasant experience. You might think stickiness is simply the price you have to pay for glossy lips, and if you don't like it, you should stick to lip balm. But that just shouldn't be the case. We think you can (and should) enjoy the best of both worlds, which is precisely why we created our brand new MINERALIST Lip Gloss-Balm. It combines the shine of a lip gloss with the nourishment of a lip balm. It's not sticky, and it makes your lips smoother over time even after you take it off.

Gloss-Balm's light, cushiony texture and sheer colour make this a perfect everyday lip colour. Plus, there are 15 shades to choose from, so there's truly something for everyone. We also love that Gloss-Balm is kind to the planet both the lid and bottle are made with post-consumer recycled plastic and the recyclable outer carton is made with responsibly sourced paper. Oh, and did we mention it's vegan?


Read on for even more reasons to love...

Lip Gloss + Lip Balm= Smoother, Nourished Lips

Gloss-Balm doesn't just look beautiful on the lips; it's also clinically shown to improve lip smoothness, both instantly and over time. In fact, it delivers up to 50% smoother lips in just one week. In consumer studies, 90% of people said their lips felt instantly hydrated, 90% said their lips felt instantly smoother and 86% said their lips looked healthier after one week.*

The power of cold-pressed fruit oils

As with all of our clean beauty, MINERALIST Lip Gloss-Balm is formulated with clean ingredients. Our special blend of sustainably sourced cold-pressed fruit oils give this product its cushiony texture, while also giving you that hydrating feel of a balm and working to improve your skin over time. Cold-pressed sea buckthorn is packed with omegas to help to keep lips feeling nourished and moisturised, and antioxidant rich cold-pressed plum oil delivers the non-sticky, high-shine finish.


A shade for every mood

From earthy nudes to juicy berries, Gloss-Balm has a sheer, moisturising shade for everyone. Among the 15 shades, you'll find barely-there pinks like Clarity as well as rich burgundies like Wonder. There are also a few subtle shimmer shades in the lineup like Adventure, a golden bronze with a hint of sparkle. The sheerness also makes Gloss-Balm extremely versatile you can easily wear them on their own or layer over any other lip product.

*Based on 1-week clinical and consumer studies with 30 people.