VIRTUAL TRY ON

Try out new shades wherever you are with Virtual Try On.

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4.6
Rated 4.6 out of 5 stars
4.6 Stars (754 Reviews)

STRENGTH & LENGTH® Serum-Infused Mascara

This vegan mascara infused with plant-based lash serum lengthens, lifts and defines, while strengthening and enhancing for visibly longer, healthier lashes over time.

Regular price  £23.00

4.4
Rated 4.4 out of 5 stars
4.4 Stars (186 Reviews)

MAXIMIST® Phyto-Fiber Volumizing Mascara

A volumizing mascara made with Orange Peel Fibers for instant maxed out volume. Infused with fortifying ingredients for visibly thicker lashes over time.

Regular price  £23.00

4.8
Rated 4.8 out of 5 stars
4.8 Stars (24 Reviews)

MINERALIST® Burnished Eyeshadow Palette

Heat up your routine with this talc-free, vegan eyeshadow palette featuring 6 richly pigmented, ultra-blendable warm amber and charcoal shades in a range of finishes.

Regular price  £28.00

4.8
Rated 4.8 out of 5 stars
4.8 Stars (57 Reviews)

MINERALIST® Heathered Eyeshadow Palette

Explore your violet side with this talc-free, vegan eyeshadow palette featuring 6 richly pigmented, ultra-blendable heathered purple shades in a range of finishes.

Regular price  £28.00

5.0
Rated 5.0 out of 5 stars
5.0 Stars (7 Reviews)

MINERALIST® Warmth Eye Palette

Bring a sun-kissed glow to your eyes with this talc-free, vegan eyeshadow palette featuring 6 richly pigmented, ultra-blendable bronzed shades in a range of finishes.

Regular price  £28.00

4.9
Rated 4.9 out of 5 stars
4.9 Stars (191 Reviews)

Warmth All-Over Face Color Bronzer

An allover face powder that highlights your complexion with a touch of radiance.

Regular price  £24.00

4.9
Rated 4.9 out of 5 stars
4.9 Stars (22 Reviews)

Faux Tan All-Over Face Color Bronzer

Get a luminous, sun-kissed glow all year round. This talc-free loose powder bronzer is made with just 6 natural mineral ingredients.

Regular price  £24.00

4.8
Rated 4.8 out of 5 stars
4.8 Stars (153 Reviews)

MAXIMIST® Liquid Eyeliner

A richly pigmented liquid eyeliner with a flexible precision brush that creates versatile looks with all-day, waterproof, smudge-proof wear.

Regular price  £21.00

4.7
Rated 4.7 out of 5 stars
4.7 Stars (78 Reviews)

MINERALIST® Rosewood Eyeshadow Palette

Discover a bouquet of eye-catching color with this talc-free, vegan eyeshadow palette featuring 6 richly pigmented, ultra-blendable fresh-picked rose and pink shades in a range of finishes.

Regular price  £28.00

4.7
Rated 4.7 out of 5 stars
4.7 Stars (66 Reviews)

MINERALIST® Sunlit Eyeshadow Palette

Summon the sunlight with this talc-free, vegan eyeshadow palette featuring 6 richly pigmented, ultra-blendable sunwarmed bronze and copper shades in a range of finishes.

Regular price  £28.00

4.5
Rated 4.5 out of 5 stars
4.5 Stars (77 Reviews)

MINERALIST® Ultranatural Eyeshadow Palette

Go au naturale with this talc-free, vegan eyeshadow palette featuring 6 richly pigmented, ultra-blendable rosy taupe and cool brown shades in a range of finishes.

Regular price  £28.00

Clarity
+16 Shades
4.7
Rated 4.7 out of 5 stars
4.7 Stars (205 Reviews)

MINERALIST® Lip Gloss-Balm

A nourishing lip gloss and balm hybrid made with naturally derived fruit oils to provide glossy shine with the hydrating feel of a balm.

Regular price  £22.00

Garnet
+8 Shades
4.3
Rated 4.3 out of 5 stars
4.3 Stars (171 Reviews)

MINERALIST® Lasting Eyeliner

This clean, vegan mineral-based waterproof eyeliner delivers rich, vibrant long-lasting color that won't smudge, budge or flake all day.

Regular price  £20.00

Best Seller
Kiss of Rose
+5 Shades
4.7
Rated 4.7 out of 5 stars
4.7 Stars (269 Reviews)

GEN NUDE® Blonzer® Blush + Bronzer

An innovative clean blush + bronzer hybrid that combines the rosiness of a blush with the sun-kissed glow of a bronzer — in just one step.

Regular price  £25.50

Balance
+25 Shades
4.7
Rated 4.7 out of 5 stars
4.7 Stars (2,110 Reviews)

MINERALIST® Hydra-Smoothing Lipstick

A clean, vegan moisturizing lipstick that provides full-coverage color with lightweight, smoothing hydration.

Regular price  £22.00