You've Seen It on TikTok: Here's How to Recreate The Viral Strawberry Makeup Trend

April 05, 2024

Trends are quick to come and go but this pretty, flushed makeup trend is one that’s here to stay. First seen on Hailey Bieber and now blowing up on TikTok and Instagram, it’s basically all about blush, a peachy highlight, and a spattering of freckles. Here’s how to create the strawberry makeup look.

Strawberry Makeup Tutorial

Step 1: Skin

Bieber kicked things off with a light application of bronzer to the tops of cheekbones and into her hairline, followed by a touch of concealer here and there. If you need a little more coverage we suggest applying a light layer of ORIGINAL Pure Serum Radiant Natural Liquid Foundation over your entire face with your fingertips. It contains nourishing and plumping ingredients such as Hyaluronic Acid and Glycerin, so skin looks juicy and hydrated. Then bronze up the high points of your face with Warmth All-Over Face Colour Bronzer with Seamless Shaping & Finish Brush. Dust a little over your eyelids, too.


Step 2: Cheeks

Apply a summery, berry-like blush to the apples and tops of your cheekbones. This is a blush-heavy look so don’t be afraid to dial up the flush. GEN NUDE Powder Blush in You Had Me At Merlot is an excellent option for medium to dark skin tones, while Peachy Keen looks great on light to medium skin tones.

Top off your blush with a swipe of GEN NUDE Highlighting Blush in Peach Glow, onto the tops of your cheekbones, into your temples, the very tip of your nose, and your Cupid’s bow.

Now, the fun part. Use MINERALIST Lasting Eyeliner in Topaz or Onyx depending on your colouring to dot freckles over the bridge of your nose and the tops of your cheeks. Make sure the point of the eyeliner is sharp before dotting the colour onto your skin at random intervals. Before the colour has a chance to set, use a fingertip to press over the dots to soften them. You should not be precise about this, nature isn’t perfect.

Step 3: Lips

Lastly, create a rich, berry-like stain on lips by pressing MINERALIST Lip Gloss-Balm in Zen onto the centre of your lips with a fingertip and blurring out towards the edge.