Primer

Improve bare skin over time with clinically-proven primers that keep your makeup in place.

Product Collection

Filter by:
6 Products
Sort by:
New
4.5
Rated 4.5 out of 5 stars
4.5 Stars (204 Reviews)

PRIME TIME® Hydrate & Glow Primer

Plumps skin's hydration and extends makeup wear up to 24 hours.

Regular price  £32.00

New
3.4
Rated 3.4 out of 5 stars
3.4 Stars (332 Reviews)

PRIME TIME® Original Pore Minimizing Primer

Extends makeup wear, minimizes the look of pores, and blurs imperfections.

Regular price  £32.00

New
4.6
Rated 4.6 out of 5 stars
4.6 Stars (17 Reviews)

Mini PRIME TIME® Original Pore-Minimizing Primer

Extends makeup wear, minimizes the look of pores, and blurs imperfections.

Regular price  £18.00

New
3.8
Rated 3.8 out of 5 stars
3.8 Stars (212 Reviews)

PRIME TIME® Daily Protecting Primer Mineral SPF 30

Extends makeup wear, provides protection from UV rays and blue light.

Regular price  £32.00

New
4.2
Rated 4.2 out of 5 stars
4.2 Stars (161 Reviews)

PRIME TIME® Redness Reducing Primer

Reduces the appearance of redness and blemishes and extends makeup wear.

Regular price  £32.00

New
3.7
Rated 3.7 out of 5 stars
3.7 Stars (210 Reviews)

PRIME TIME® Eyeshadow Extender

Silicone-free eyeshadow primer that extends eyeshadow wear for 24 hours

Regular price  £19.00

Superprime Your Skin

Extend the wear of your makeup with primers designed for every skin type andtexture.

PRIME TIME® Original Pore Minimizing Primer

Regular price  £32.00

With a new-and-improved formula, this primer minimizes the look of pores and blurs imperfections for a natural filter effect.

Finish

Matte

Coverage

Sheer

PRIME TIME® Hydrate & Glow Primer

Regular price  £32.00

This lightweight, creamy primer prevents aging and provides mineral-based SPF protection.

Finish

Luminous, Radiant

Coverage

Sheer

PRIME TIME® Redness Reducing Primer

Regular price  £32.00

This gel-lotion primer reduces visible redness with sheer green mineral pigments and helps calm skin.

PRIME TIME® Daily Protecting Primer Mineral SPF 30

Regular price  £32.00

This serum-primer plumps skin, boosts glow and evens tone with mineral pigments for a soft-radiant finish.

Finish

Natural

Coverage

Sheer

spf

30

learn more about primers

What Is a Face Primer and Do I Need It? 

Here’s the thing about our face primer: When worn every day, it can actually improve your bare skin. So, if you’re someone who has redness, acne, large pores, or uneven skin tone–our face primer should be your first step in your makeup routine. Discover the best primer for oily skin or try our redness reducing primer to reveal your best looking skin.

The Best Makeup Primer is Here

Makeup primer does exactly that: primes your face for makeup. For example, our best-selling pore minimizing primer extends your makeup wear, minimizes the look of pores, and blurs any imperfections so you’re left with a flawless face. It’s the best primer for powder foundation or liquid foundation–and we know you’ll love it.

Add a Glow with Our Hydrating Primer

This ultra-light serum primer naturally plumps the skin’s hydration, boosts your inner glow and evens the skin tone with mineral pigments. Unlike our other primers, this hydrating makeup primer is a serum and a primer. Apple extract is a naturally-derived humectant that plumps, while luminous micas imparts a healthy glow that flatters all skin tones.

Primer FAQs

What Does Primer Do for Makeup?

Primer acts as a preparatory step for makeup application. It creates a smooth, even base for foundation and other makeup products, allowing them to adhere better and last longer. Primers can help blur imperfections, control oil, minimize pores, and provide a barrier between the skin and makeup, preventing clogging or irritation.

How to Use Makeup Primer?

Using makeup primer involves applying a small amount after moisturizing and before foundation. Dispense a pea-sized amount onto your fingertips and gently apply it evenly across your face. Focus on areas with texture, pores, or fine lines. Allow the primer to set before moving on to foundation.

How to Use Anti-Redness Primer?

To use an anti-redness primer, apply it to areas with redness or uneven skin tone. Gently blend the primer using your fingertips or a makeup sponge. Follow with your foundation for a smoother complexion.

Is There a Primer with Sunscreen?

Yes, there are primers with sunscreen. The PRIME TIME® DAILY PROTECTING PRIMER MINERAL SPF 30 contains sunscreen. These products offer the benefits of both a makeup primer and sun protection, ensuring your skin is prepped for makeup while also shielded from the sun's harmful UV rays.

Can You Use a Hydrating Primer with a Matte Foundation?

Yes, you can use a hydrating primer with a matte foundation. The hydrating primer can provide essential moisture to your skin while the matte foundation offers a long-lasting, shine-free finish. This combination can help balance hydration and oil control.

Does Primer Minimize Pores?

Certain primers are designed to minimize the appearance of pores by filling them in and creating a smoother surface. Pore-minimizing primers can help create a more even complexion, although individual results may vary.

Which Primer Is Best for Wrinkles?

Primers with a silicone-based formula are often used to temporarily fill in fine lines and wrinkles, creating a smoother appearance. Look for primers labeled as "line-filling" or "wrinkle-reducing" for this purpose.

Can You Wear Primer Without Makeup?

Yes, you can wear primer without makeup. Primer can still provide benefits on its own, such as blurring imperfections, controlling oil, or providing sun protection. It can also create a smooth canvas for your natural skin.

Do You Need Primer for Makeup?

Primer can enhance the performance and longevity of your makeup. If you're looking for smoother application, longer wear, and improved overall finish, using primer can be beneficial.

How Long to Let Primer Dry Before Applying Makeup?

After applying primer, it's recommended to wait for about a minute or two to allow it to fully set before moving on to applying your foundation. This gives the primer time to create a smooth base for your makeup.

Do You Put Moisturizer or Primer First?

The general order of application is moisturizer first, followed by primer. Moisturizer hydrates your skin, while primer creates a barrier between your skin and makeup. Allowing your moisturizer to absorb fully before applying primer ensures the primer adheres well and your skin remains hydrated under your makeup.